FanDuel Sports Network has introduced opt-in links to its naming rights sponsor's sportsbooks as feature of interactive ...

The Tigers and Reds provided obvious starting points for FanDuel and Main Street. They are two of only three MLB clubs in ...

The NBA is trying to fight fragmentation by inserting game links in the apps of sponsors and partners according to a source.

That partnership integrates affiliate links ... teams' games on pay TV and its Gotham Sports streaming app, has faced financial turmoil as the regional sports network model evolves. FanDuel ...