Kentucky Fried Chicken has announced it’s “entering its comeback era” — and offering customers free buckets of chicken in a bid to get chicken lovers back to the chain restaurant. The chain said it has made “great strides” to improve its chicken with a “renewed focus” on what consumers want most.

As part of the promotion, KFC is offering a free Fried Chicken Bucket with any $15 order and introducing new Fried Pickles with Comeback Sauce or ranch. The brand is also revamping its image and digital presence, giving Colonel Sanders a sharper, more assertive tone on social media.