Rather than burying that bottom-ranking shade, Sherwin-Williams is putting it front and center. For the second year in a row, the brand is spotlighting its “Loneliest Color,” the least popular shade ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

According to Sherwin-Williams, this purple paint color is the least-tinted hue of 2024—meaning it had the fewest gallons sold ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It takes a lot to make a paint ...

Partnering with Sherwin-Williams, the global leader in paint, the company announced the second edition of its campaign highlighting its least popular color –The Loneliest Color 2025 ...

Since joining the league in April as the highly anticipated number one draft pick, Paige Bueckers has been making fashion ...

For her first-ever pro game in her hometown of Minneapolis, the No. 1 draft pick and the fashion icon teamed up with ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.