As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

In the layout of the overall marketing strategy, social platforms such as Snapchat can be considered as part of the ... business results and Take advantage of the platform’s “creator economy.” In ...

During the Hyderabad edition of Snapchat Creator Connect, CE had the opportunity to explore emerging trends on the platform and gain deeper insights into the safety features that are built into ...