Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years.

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.

Now, even Apple is signaling a shift toward AI search — and away from Google. Due to the dominance of Apple iPhones, Apple's approach to search will have much wider impacts acro