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Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst ...

Ford’s New Truck Needs To Understand The EV Myths Permating Automaking

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another ...
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Ford’s Universal EV Platform event left key unanswered questions, but the optimism was palpable

Yesterday I made the trip to Ford’s Louisville Assembly Plant for its Universal EV Platform event. This plant, which ...

Ford announces new EV production system, electric truck amid BlueOval City delays

The Ford Universal EV platform will launch a midsize electric pickup in 2027. The new truck will start at $30,000.
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Ford Bets Big on EVs, $30,000 Electric Pickup Coming in 2027

The American automaker announced a $5 billion investment into its EV plants, a new electric vehicle platform and an ...

1F : Ford Unveils Universal EV Platform: 'Assembly Tree' Mirrors Tesla ...

Ford unveils a Universal EV Platform for a midsize electric truck, highlighting an "assembly tree" akin to Tesla's "unboxed" ...
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Ford's 'Model T Moment' Promises a $30,000 Mid-Sized Electric Truck

Ford has revealed a whole new universal EV platform, along with a rethink of production lines to make it all happen.Ford's ...

Ford's New Assembly Line Design is Key to Lowering Vehicle Costs

Ford tore up the moving assembly line concept and designed a better one, the company's CEO Jim Farley explained to a crowd ...

Ford Says It Will Deliver the Dream of Truly Modular Skateboard EVs

If Ford lives up it promise of making electric cars affordable and unique within the next few years, it'll be a welcome ...