ESPN’s long-awaited direct-to-consumer streaming service is coming soon. And it’s adding one of America’s favorite sports shows: NFL RedZone.

The morning after the Walt Disney Co. and the NFL formally announced their blockbuster equity-for-assets swap, Bob Iger told investors the deal may well be the biggest thing to hit ESPN in nearly 40 years.

In the precarity of the streaming era, there’s one sure bet every platform is chasing: Sports. Roku’s got the X Games, Apple has F1, Netflix has WWE and is edging in on some football games. Disney’s got a major head start with ownership of ESPN,