It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving “Star Wars” have an inescapable gravity. May 4 — or May the 4th,

It's Star Wars Day! Whether you're celebrating the 20th anniversary of "Revenge of the Sith" or just adore Baby Yoda, here's how to mark May the 4th.

Star Wars Day is an unofficial holiday celebrated every year on May 4 — as in, "May the 4th" (as in, "May the Force be with you"). And every year, we see retailers release limited-time discounts and Star Wars product launches in honor of the geeky occasion.