Sydney Sweeney’s American Eagle campaign is receiving criticism for a “jeans/genes” pun that some say echoes eugenics and white supremacy rhetoric. Right-wing voices are celebrating the ad as a pushback against “wokeness.” pic.twitter.com/Q6LkOoAqbi

The American Eagle campaign, with its presentation of Americana as a zombie slop of mustangs, denim, and good genes, is lowest-common-denominator stuff.

The company behind Sydney Sweeney’s new fashion campaign finally spoke out about the “woke” backlash to its “great jeans” ads featuring the star. American Eagle wrote in a brief statement to Instagram on Friday,