Zippo partnered with Buzzfeed to produce a video for the publisher's YouTube channel that documents people creating their own ASMR (Autonomous Sensory Meridian Response) content, per a news release.

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Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...