Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...

Forbes contributors publish independent expert analyses and insights. This article is more than 6 years old. For anyone interested in the future of advertising, the capabilities of connected ...

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 ...

Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Finecast – WPP’s response to the changing TV ecosystem – offers brands unique growth opportunities with a suite of advanced TV products in addressable TV. We wanted to shine a light on the variety of ...

FORT LAUDERDALE, FLA. —”Why would I want to slice up my business when I am in the business of aggregating my audience?” That’s a question some in the broadcast television industry may ask. But, ...

Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies. The deal is the second round of funding this year, bringing its ...