Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

Is it better to go long or go short? Should your brand appeal to on-the-go viewers with mobile-friendly short video ads or develop TV-like longer videos that tell a story? Online video advertising ...

Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Why we ...

As consumers scroll through their short-form video platform of choice, they’ve likely encountered cheaply made advertisements promoting deals too good to be true, such as heavily discounted ...

Tencent said that advertising in its nascent short video platform could become a "substantial" revenue source in the future as other areas of its business such as gaming face pressure. In July, ...

YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update ...

The company’s testing app-install ads and other promotions The company’s testing app-install ads and other promotions writes about tech news, reviews gadgets, and helps readers save money by ...