Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...

The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured ...

The IAB’s Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend to. Of particular note is just how successful ...

Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...

Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized to sell them inventory. Programmatic networks, which place ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did ...