Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

You’ve poured your heart into building your business, but getting customers to notice your ads in a sea of digital noise feels impossible. The problem isn’t usually your product or your budget, but ...

Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

In the recent times, internet marketing has remarkably reshaped the marketing sector. Also referred to as e-marketing, digital marketing or web marketing, internet marketing involves all tactics used ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. The digital world is constantly changing. In fact, some say ...

Opinions expressed by Entrepreneur contributors are their own. Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

THE practice of posting notices to connect buyers and sellers is an ancient one. "For rent in the Arrio Pollian Block belonging to Allieus Nigidus Maius, shops with rooms above, second-story ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

The supermarket is the manufacturer's best friend. So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities. A ...