Although some people use them interchangeably, commercial photography and advertising photography are quite different. As a business owner, it's important for you to understand these specialties ...

Custom photography and videography help businesses build trust, strengthen brand identity and create marketing campaigns that ...

A designer and photographer from RIT’s College of Art and Design blended their skills to create an award-winning campaign inspired by the tempestuous nature of the seven deadly sins. “Aureate de ...

Advertising today is similar to the art of photography. Master photographers manipulate light, use different filters, and employ tricks and tools to make us focus on one thing within the image; they ...

The American Advertising Awards, or ADDY awards, honor the best in local advertising and cultivate the highest creative standards in the industry. Three fourth-year advertising photography ...

F. D. Hampson, Panama Hats, from a Sloan-Force Co. Catalogue (c. 1916), gelatin silver print (all images courtesy Metropolitan Museum of Art) Photographs have always been used to sell things — ...

Candidly speaking, it’s increasingly difficult for creative brands to leave a lasting impression on audiences through still photography. While technology has made content creation easier than ever, ...

An enterprising photography business owner cultivates current customers while developing new consumer and business segments. After identifying concrete marketing objectives to help grow the business, ...

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Getty Images ...

In this series, Lagniappe presents a different work each week from the collection of the New Orleans Museum of Art, with commentary from a curator. Edward Steichen led several lives in photography.