When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Introducing a new product to the market gives a company the chance to promote its new offering and bolster its reputation and image at the same time. Advertising elements for a new product launch ...

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

We asked Jake Calhoun, ProVia's vice president of marketing, to provide his expertise by answering our questions about ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

Amazon's advertising business is growing to become a formidable competitor to rivals like Google and Meta. Amazon offers a range of advertising options, leveraging its e-commerce platform and ...