Blue Origin launched six astrotourists to the edge of space and back Sunday, a 10-minute ride marking the Jeff Bezos-owned company's 13th passenger flight out of the discernible atmosphere.

New Shepard has now flown 70 people to space, including four who have flown twice, Blue Origin said. The first human flight on New Shepard, in July 2021, included Blue Origin and Amazon founder Jeff Bezos, his brother Mark, aviation pioneer Wally Funk, and Blue Origin’s first paying customer, Oliver Daemen.