If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

Apple today shared a new "Outrun" Apple Pay ad on its YouTube channel, highlighting the usefulness of the payments service when a physical payment method is unavailable. In the spot, a woman fleeing ...

An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that have yet to be released. "NAD recommended that Apple avoid ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

Called “Imagine it. Genmoji it,” the ad shows multiple Genmojis to demonstrate the possibilities of the feature. For those unfamiliar, Genmoji (for Generated Emojis) is the name given to the feature ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.