Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into hot water with several ads. Since last May, Apple has ...

Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out. Where Ads Show Up Ads will be displayed in the Apple Maps search interface.

Apple will launch an advertising platform for Maps this summer, allowing agencies and brands to run campaigns in the company’s Maps app. Company engineers designed the ads platform to make it simple for any type of business to upload photos, add ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And while revolutionary products like the best iPhones and ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need. Now, that’s starting to change.