Augmented reality, the technology behind hit game "Pokémon Go," is becoming increasingly appealing to investors and companies. Photo: Pokémon Go The sudden success of “Pokémon Go” is introducing ...

In a recent blog, Xenex takes a look at augmented reality technology similar to Pokemon GO to see how they are used in applications in healthcare. Editor’s Note: This blog originally appeared on Xenex ...

In today’s age, incomprehensible ideas have the opportunity to become reality. All of our thoughts can have an immediate, drastic impact on the world. We are always making advancements; technological ...

The Pokémon Go app is perhaps, as many breathless commentators have noted, a key breakthrough in consumer awareness and adoption of an augmented reality (AR) use. Since its launch, the app has 7+ ...

NAIROBI, KENYA: The tech world is keen on immersive experiences, which has seen our devices contorted in all sorts of ways to make our interactions with them more all-consuming. Both augmented and ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Nintendo's new gaming app — which has become an overnight sensation — sends players out into the real world to capture augmented-reality Pokemon. By THR Staff Pokemon Go has everyone trying to "catch ...

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. Pokemon GO’s smash success offers the first real taste of augmented reality’s promise. The mobile game created by a ...