The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

Learn how to design a hybrid model for the modern B2B buying journey that balances digital self-service with human guidance.

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The rate that B2B technology sales teams ...

“Recognizing how quickly the B2B technology landscape evolves, we’re proud to partner with TechTarget to introduce G2 TechBlend as a new solution for delivering the most relevant and up-to-date ...

2025 Tracks Explore Themes of Trust, AI & the Buyer Journey, and Content Innovation ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

Composable commerce is on the rise in the B2B economy as businesses increasingly identify gaps and inflexibility in their omnichannel experience Over 80% of B2B buyers prefer to order or pay through ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies ...

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s ...

As marketers come under increasing pressure to justify their budgets, they are turning to technology to help measure and demonstrate the return on investment of campaigns. In an economic downturn, B2B ...