The beauty industry is undergoing a transformation as consumer interests pivot from celebrity-backed promotions to the ...

It’s okay to just get a snack. That’s the message on TikTok after multiple beauty influencers got their hands on E.L.F.

A new generation of influencers is adapting to a perceived economic downturn and the growing number of followers with a lot ...

Social media influencer and beauty entrepreneur Daisy Marquez takes us through the main living spaces of her Dallas, Texas home — a warm, opulent, unapologetically feminine house she designed as a ...

Scrolling through a beauty influencer's product-line launch or watching a step-by-step hair tutorial does something no teen or parent typically suspects: it measurably raises the amount of ...

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare ...

The most prominent creators in beauty today aren’t necessarily known for their creative artistry or scientific expertise, but for their ability to create entertaining, all-access videos showcasing ...

The practice of “blind gifting”, wherein mailers are sent out unsolicited to a large database is increasingly being called out by press and influencers as wasteful. Beauty brands are beginning to ...

The beauty community is mourning a beloved creator. Influencer Guava Shuishui—known online as Guava Beauty—has died, a statement shared to her Instagram account confirmed. According to multiple ...

Canada's Sept 8 tariffs on U.S. beauty goods squeeze mid-market brands and creators, reshaping manufacturing, pricing, and ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...