Throughout the COVID-19 pandemic, creative nudges have prompted people to adopt simple behaviors in the name of public health. These behaviors include fist bumps in place of shaking hands and standing ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

Many times every day we make choices, and these choices are not made in isolation. Choices can be influenced by our physical environment or even by written or spoken words. Five years ago, in 2008, ...

It’s been 15 years since a particular concept of behavioural science went mainstream. “Nudge theory”, the notion that our behaviour can be successfully influenced through “soft” interventions, has ...