WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...
In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...
Though collected over a 20 year period, radio research has made some important discoveries relating to effective radio ads. An early RAEL White Paper summarized a large set of published research which ...
Oink Ink, specializing in the creation and production of award-winning radio ads, announced the call-for-entries for this year’s Dead Radio Contest, the annual contest now in its 13th year honoring ...
The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...
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