In an AI-driven search landscape, PPC teams must adapt in four key ways. While there may be fewer impressions as AI answers satisfy more queries, the clicks that do occur will be of much higher ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the ...

The Yahoo-Bing Search Alliance will result in a dramatic shift in the paid search marketing industry, changing the way advertisers manage their pay-per-click marketing programs. Under the new alliance ...