You might think of Bitly simply as a service that shortens links for your Twitter feed. But to Hilary Mason, the company’s chief scientist, Bitly is building a fresh new way to know what’s going on in ...

The simple link-shortening service Bitly just got a major redesign. What started as a way to make long links short enough to fit into a tweet has evolved into a social link-sharing site. Bitly is ...

Bitly is announcing that it has raised $63 million in additional funding from Spectrum Equity — a deal that gives the growth equity firm a majority stake in Bitly. Founded in 2008, the company was ...

The company that simplifies your links is giving the same treatment to its revenue strategy, focusing on providing better data to marketers. Bitly began in 2008 by solving a simple problem for ...

Known for saving tons of virtual space by shortening URLs, Bitly is now unwrapping the user data behind its compressed links. “We have got a lot of valuable data that we’re beginning to mine,” Bitly ...