I love a good marketing campaign, whether it stems from a truly clever idea or creative cross-promotion. Too often, however, the film (or other product, if we want to speak generally) does not live up ...

Blu Invites You to Color with Your Favorite Animated Friends Now! To celebrate the release of RIO on Blu-ray and DVD August 2nd, Twentieth Century Fox Home Entertainment invites you to color in your ...

The Carnival Party Blu-ray Edition of hit animated feature Rio is exactly the kind of release that distribution companies should be aiming for. Rammed with special features and compiling stunning ...

LOS ANGELES, CALIF. (June 15, 2011) — As summer heats up, spread your wings and celebrate with the funniest birds in town! The all-new comedy-adventure Rio comes to Blu-ray and DVD from Twentieth ...

PRESS STATEMENT FROM 20TH CENTURY FOX: The world over witnessed when a Blue Macaw named Blu domestically grew up with his companion Linda who initially does not know how to fly in the global ...