I googled “personal branding” today and got nearly two million results. When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal ...

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely ...

Like Lorrie Thomas Ross says in her new personal branding course on lynda.com, “You can have a job, or you can have a career.” Anyone wanting to harness the reins of their career can start by putting ...

In these challenging times brands, like Naked Wardrobe, are seeing continued success by concentrating on the basics that built their business while also exploring strategic expansion into new ...

How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

The restaurant industry invented a concept I believe should be copied by every other industry: the signature dish. A signature dish helps consumers position the restaurant brand in their minds. Is it ...