Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Choosing branding elements that define your business to your audience and distinguish you from competitors can be challenging for startups. Your brand style is what customers use to identify you and ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Branding, at its core, is one of the most pivotal parts in ...

Your brand is more than just your logo and color palette, so a brand refresh should be more than an exercise in graphic design. Branding is the process of defining, conveying and maintaining your firm ...

In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success. With more avenues to reach consumers than ever before and more ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...