These name brands have earned such fierce loyalty that many shoppers still choose them over cheaper generic brands.

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Trying store brands carries little risk—most offer a money-back refund if you’re dissatisfied—and the rewards can be considerable. Peter Berlinski, editor of Private Label magazine, estimates that ...

Add Yahoo as a preferred source to see more of our stories on Google. I used to be a brand name snob and wouldn't buy any "generic" brands when grocery shopping. But kids are expensive, and they eat a ...