Why to do many printing companies spend so much time on branding? Choose a consultant and the chances are that you will know their name but not their company name. If you are buying print you are much ...

Selling printing to marketers and brand owners has never been more challenging. Sales representatives must convince a new breed of communication decision makers — made up of digital natives who can ...

Thanks to an ongoing obsession with prints and patterns, Brazilian brands continue to make a big impact on US customers. The likes of PatBo and newcomer FARM Rio have already made waves thanks to ...

If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is definitely not building ...