Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is ...

Burger King’s goal is to reach $300,000 in average profitability per unit, but Doyle admitted the chain “still has a few years to go, I think, before it’s going to get there.” In 2024, Burger King’s ...

Pressures facing the fast food restaurant chains mean more and more branches closing their doors for good and two major players aren't exempt ...

Burger King sales slipped last quarter despite touting cheaper menu deals as inflation-weary customers continue to pull back on dining out, parent company Restaurant Brands said Thursday. The ...

For many years, Burger King has played second fiddle to McDonalds. In the last decade, they have been passed by Taco Bell, Chick-fil-A, and Wendy’s. Sales have barely grown since 2020 and their ...

In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of ...

Nikka Copeland has been named senior vice president of a newly created office of transformation & strategy at the fast-casual ...

For decades, Burger King was the No. 2 U.S. burger chain by sales behind McDonald’s. But in 2020, it slipped to the third burger brand behind Wendy’s. Chick-fil-A has also surpassed the home ...

Burger King is a worldwide phenomenon, but that doesn't mean its restaurants are the same everywhere. Here are five of the world's most unique BK locations.

As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships.

The company has been working on its China strategy for its Burger King business which faced softening demand in the second biggest market, amid a pressured consumer spending and stiff competition.