Harvard Business School Professors Lynda M. Applegate and Suraj Srinivasan have authored "Newsweek: Driving a Digital First Strategy", a Harvard Business School case study that details how CEO Dev ...

One of the most promising advancements to the bottom line of companies worldwide has been digital transformation. For better ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

A conversation with Harvard Business School professor Bill Sahlman on creating a focused strategy for growth. Khan Academy, the online global education nonprofit, launched in 2006 when founder Sal ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...