Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. You're looking for a CRM system for your company. But you're not ...

EDITOR'S NOTE: The following story was updated on Jan. 14, 2005, to reflect further reporting. The next version of Microsoft's customer-relationship-management application will make greater use of its ...

As customer relationship management (CRM) platforms have become increasingly common in the enterprise, so have the number of integrations and functionality of the software. Naturally, integration of ...

Software that faces the customer directly. It provides functionality and data necessary to take orders, configure complex products and provide effective service and support to customers. It includes ...

An information system that is vital to the running of an organization. Tier 1 applications include enterprise resource planning (see ERP) and customer relationship management (see CRM). THIS ...