CRM veterans have learned the hard way that employee buy-in is crucial when a new technology system goes online. Research supports this. For instance, a 1999 benchmarking study by the American Society ...

Machine learning is a term you can expect to hear a lot in coming years. ML makes no claims to sentience or general intelligence, but it can be very useful if you have large and fairly consistent sets ...

Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the ...

Microsoft last week revealed some new details about Dynamics CRM 2016, emphasizing functionality designed to empower customer service agents. It will be released in both cloud and on-premises versions ...

C3.ai CEO Tom Siebel is rarely short of opinion and his next big bet is that artificial intelligence is going to drive CRM software in a new direction. The AI and ML deployments are well underway, but ...