Who makes up a marketing team? Think it’s a group of professionals with years of training in writing and design – a group you’d like to join, if only you had your marketing degree? So, while there are ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

Discover what the marketing industry is all about before starting your career. Learn about key roles, skills, trends, and ...

Seldom a week goes by without one of the global advertising groups announcing a new merger or that they’re seeking efficiencies by making job cuts. Combined with the threat of AI, it’s safe to say ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Tension: We’re lured by the glamorous surface of advertising but discover the reality isn’t as shiny as it seems. Noise: Popular media oversimplifies the ad world—either depicting it as soulless ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

The second session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the Marketing ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...