For TV studios and publishers, free ad-supported TV (FAST) channels are a straightforward way to monetize existing content by expanding distribution. But the more new FAST channels there are, the ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...