Dr. Robert Cialdini is perhaps the most influential psychologist in the world of business and marketing. His book, Influence: The Psychology of Persuasion, has sold millions of copies and is a go-to ...

Influence and the Seven Principles of Persuasion Robert Cialdini, author of Influence: The Psychology of Persuasion, is widely considered to be the preeminent authority on influence, and he has ...

Persuasion is the process by which our attitudes, beliefs, and actions are, without duress, influenced. Robert Cialdini, the godfather of persuasion psychology, is an award-winning behavioral ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...