Many entrepreneurs often tend to overlook the benefits of tapping into their existing customer base. Continually seeking out new clients on a continuous basis does contribute to business growth, but ...

Approaching our agency’s 30th anniversary this year, I’m reflecting on the art of building high-value client relationships. Don’t get me wrong, new clients are always a priority for Trademark, but ...

How a marketing client evolves over time will directly impact the effectiveness of the strategies its agency partners develop. If agencies don’t keep up with how clients are changing, the campaigns ...

It's been nearly a decade since UK-based corporate travel management company Reed & Mackay began its expansion into North America, and the TMC today still sees the market as a "huge focus" with a "lot ...