Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...

If you are a millennial, the language of “swiping” is simple. Swipe right to show interest -- and swipe left to move on. Take a look at Tinder, the online dating app. Tinder users view an online ...