Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...