Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure ...
Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...
Current sensing is used to perform two essential circuit functions. First, it is used to measure “how much” current is flowing in a circuit, which may be used to make decisions about turning off ...
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