When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...

Engaging students with course materials is a challenging aspect of teaching in higher education. This problem is particularly prevalent in graduate-level classes, where students from different ...

Scenes from the new showroom of Herman Miller which shows classic designs by Charles and Ray Eames, in Culver City, Ca., Oct. 1, 2009. (Photo by Jay L. Clendenin/Los Angeles Times via Getty Images) ...

A scene from "Paul T. Goldman." Source: Peacock If you want to make your anecdote sound more official, call it a case study. Case studies are generally viewed as second-tier evidence in science and ...

Meira L. Levinson is the founder of EdEthics, an initiative that aims to develop a global field of educational ethics by creating case studies and professional development programs. By Maeve T.