Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

"The Innovator’s Hypothesis" by Michael Schrage stresses the importance of cheap experiments for innovation. CIOs find themselves today very much on the front lines of reimagining their corporations’ ...

Although the concept of significance has been widely discussed in cultural resource management, the origin of the idea and the epistemology underlying it have remained unexamined. This paper outlines ...