Ec10a — the rite of passage that unites freshmen like nothing else. You walked into the first week of classes with grand ...

An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

One way to understand how the economy affects consumer behavior is to look at economic cycles in terms of the nine basic business sectors of the economy. Obtain your marketing insight on what ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...