You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events ...

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, today celebrates its 100 th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of ...

We propose a new way to measure how forward-looking consumers are based on their buying behavior, conditioning on their inventories at home. Our method applies to storable goods such as laundry ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

A major factor in the growing gap between buyer and seller is the rise of Millennials into decision making roles. There are more than 11 million Millennial global decision makers on LinkedIn alone.

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic ...