New consumer research from Minty, the first cashback and rewards app on ChatGPT, challenges gloomy consumer spending ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of simply knowing ‘what the market is doing’. Today, consumer insights is ...

Cumulus Media is building out an alternative intelligence layer for its sales teams, announcing partnerships with The Media ...

New TransUnion (NYSE: TRU) research confirms that the U.S. consumer credit market is increasingly splitting along a K‑shaped path, with the riskiest and least risky credit tiers experiencing the most ...

By maintaining a pre-built audience of 60,000 twins, the company enables clients to bypass the recruitment phase of research.

Here’s a paradox worth pondering: The more sophisticated AI becomes, the more human market research becomes. For decades, the ...

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies ...