If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

PPC Hero has details about a new Google AdWords beta named contact form extensions. Contact form extensions provides a contact form directly in the search ad, which a searcher can fill out and the ...

The PPC Hero blog discovered a new beta by Google AdWords named contact form extensions. It basically lets AdWords advertisers have the chance to show a lead capture form in the Google ads shown in ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out ...

Continuing my analysis of common website and social media mistakes, it’s time for me to address typical Google AdWords campaign errors that can literally cost you thousands of dollars if left ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

With Google's cost per click (CPC) falling for five consecutive quarters---after eight quarters of gains---the search giant moved to upgrade its AdWords model, which happens to be the profit engine of ...

Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...