Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Understanding these basics in conversion tracking helps you avoid overbidding or underbidding on traffic and poor budget allocation.

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving their objectives.

Unlocking the power of conversion tracking in enterprise SEO. Learn how to get approvals, implement tracking, and report on metrics.

Before we dive into conversion tracking implementation, I need to pause here and explain something very important about tracking.

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on ...

However, there’s a major problem with conversion tracking, at least in the way it is traditionally practiced — as an online-only phenomenon that fails to account for offline conversions.