For eight seasons the sound of “Coooop” filled the Coliseum and SoFi Stadium, fans embracing the humble greatness of Cooper Kupp as he ascended from anonymity to become the new Rams’ first real homegrown star.

More often, it doesn’t. More often, an ending is a hard thing. A one-sided thing, as Los Angeles Rams longtime star receiver Cooper Kupp has made clear over the last several weeks as the team worked with his representatives to first trade him, then ultimately released him Wednesday as the new league year began.

The Los Angeles Rams have informed Cooper Kupp that he will be released on Wednesday, per NFL Network's Tom Pelissero. The move came after the team started looking for a trade partner for Kupp, though a deal never materialized. So the Rams instead opted to simply move on.